Diamond Run Mall - A Great Place To Dine and Snack

We know it seems like we're picking on Rutland's Diamond Run Mall but when we saw this ad in today's Rutland Herald, our reaction was 'what the?'.

Don't get Rut Girl wrong; not featuring the 'over 50 stores' claim is a solid move but replacing it with 'come enjoy our stores and shops to dine and snack' is certainly a unique tactic.

Rut Girl knows she's had a lot of cold and flu medication in the past few days but she doesn't think it's her imagination .... that sentence doesn't make sense. Then there's those first time visitors whose expectations are now no doubt high about the fine selection of dining and snacking they may be able to enjoy upon a visit to the mall.

Let's revisit Rut Girl's list of stores from her visit last week:

So let's do the math: Something Sweet, Orientaste, Sbarro, Gene's Beans and The New American Grill & Tap Room are the 5 dining and snacking options on offer (unless you count Vitamin World). Oh hang on, we forgot, there's also the K Cafe inside of KMart. Make that 6.

Hardly a wealth of choice and let's face it, Something Sweet doesn't really count because as delicious as they're offerings are, you don't really snack on their goodies while walking around the mall (we could be wrong). Orientaste and Sbarro aren't really what we'd consider 'dining' options either, unless you're idea of dining is eating off Styrofoam plates with plastic cutlery. Each to their own though.

And let's not forget about the free parking. That's the biggest reason of all to go? Back to the drawing board marketing team.